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Content productivity

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How much time should I spend creating content for my business?

The question ‘How long should I spend creating content for my business?’ could just as well be, ‘How long is piece of string?’ Because obviously you could spend an infinite amount of time creating content for your business. A better question is, ‘What is the optimal amount of time I should give to creating content …

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Don’t let self-doubt derail your content efforts, with these top tips

Do you ever find yourself in the position that you have ideas for blogs and posts but you can’t bring yourself to write them or publish them because you feel crippled by self-doubt? You see other people posting similar content and doing fine, but self-defeating thoughts are still racing round in your mind: What if …

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