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How to plan and prepare for your personal brand photo-shoot

By Chloe King | Feb 20, 2020

Making a great first impression is essential online. You have just seconds to get people’s attention before they move on. One of the most effective ways to stand out and get engagement is by having a set of professional images of you, on your website and social media. Many business owners baulk at the cost …

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How I narrowly escaped burnout in 2019

By Chloe King | Dec 20, 2019

I often like to think of that metaphor of the duck on the pond. It looks so still gliding around like not a lot is going on, but under the surface its little legs and feet are paddling like mad. This has been my year! On the surface of it not a massive amount happened …

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Your five content essentials to build your business presence online

By Chloe King | Nov 11, 2019

Communicating your business online is one of the biggest challenges of being in business at this time. Learning to create professional quality content is a skill and a practice many consultants, coaches and educators need to pick up on the side whilst still doing your main job, working with clients in your area of expertise. …

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Know your customer content journey to build better relationships online

By Chloe King | Nov 3, 2019

When you create content for your business you are inviting people to go on a journey with you, to get to know, like and trust you. The aim of this process is to guide your audience to arrive at a point where – if it’s right for them – they decide to become your customer. …

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What reach and engagement can I expect from my Facebook business page?

By Chloe King | Nov 2, 2019

The issue of reach and engagement with content published to Facebook can cause a massive amount of angst for businesses big and small. If it’s bothering you, you are definitely not alone! But in case you are new to the topic let’s clarify a few terms. Reach is the number of people who who receive …

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How much time should I spend creating content for my business?

By Chloe King | Oct 31, 2019

The question ‘How long should I spend creating content for my business?’ could just as well be, ‘How long is piece of string?’ Because obviously you could spend an infinite amount of time creating content for your business. A better question is, ‘What is the optimal amount of time I should give to creating content …

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Content planning the good vs the bad

By Chloe King | Oct 31, 2019

Content planning is a hot topic, you will see lots of courses, blogs, free downloads, group challenges, webinars and events all based on content planning. Many entrepreneurs catering to small businesses, like to ‘promote the idea’ that you can plan and create your content really quickly and easily (often as part of a product or …

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Don’t let self-doubt derail your content efforts, with these top tips

By Chloe King | Oct 28, 2019

Do you ever find yourself in the position that you have ideas for blogs and posts but you can’t bring yourself to write them or publish them because you feel crippled by self-doubt? You see other people posting similar content and doing fine, but self-defeating thoughts are still racing round in your mind: What if …

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